https://tansohq.com/blog AI pricing, SaaS margins, usage-based billing, and selling to agents. en-us https://tansohq.com/blog/credit-pricing-patterns https://tansohq.com/blog/credit-pricing-patterns Wed, 17 Jun 2026 12:00:00 GMT Pricing strategists Steven Forth and Michael Mansard ran the Tanso AI Pricing Finder through their design framework. Across 73 companies, five execution patterns emerged, and one clear anti-pattern. https://tansohq.com/blog/onboarding-agents https://tansohq.com/blog/onboarding-agents Mon, 08 Jun 2026 12:00:00 GMT What it actually takes to let an agent sign up, try your product, and buy it. Without a human touching a browser. https://tansohq.com/blog/is-your-site-ready-for-ai https://tansohq.com/blog/is-your-site-ready-for-ai Wed, 03 Jun 2026 12:00:00 GMT SEO got you found for 25 years. But when an AI agent lands on your site to evaluate your product, can it actually read what you sell? Five new benchmarks measure agent-readiness, and even the companies writing them don't score well. https://tansohq.com/blog/agents-choosing-software https://tansohq.com/blog/agents-choosing-software Wed, 27 May 2026 12:00:00 GMT 73% of B2B buyers use AI for vendor research, and 69% ended up choosing a different vendor than they originally planned. The agent is shaping who wins before the buyer ever visits your website. https://tansohq.com/blog/missing-layer-billing-stack https://tansohq.com/blog/missing-layer-billing-stack Wed, 11 Mar 2026 12:00:00 GMT Every company with usage-based pricing builds enforcement from scratch. It's the highest-leverage infrastructure problem nobody owns yet. https://tansohq.com/blog/credits-shortcut-trap https://tansohq.com/blog/credits-shortcut-trap Thu, 26 Feb 2026 12:00:00 GMT A good AI credit system removes math. A bad one adds it. That difference determines whether customers experiment freely or hesitate before clicking "Generate." https://tansohq.com/blog/agent-guided-self-serve https://tansohq.com/blog/agent-guided-self-serve Wed, 25 Feb 2026 12:00:00 GMT Enterprise sales defaults to high-touch motions. But the products being sold are AI agents. In the agentic era, self-serve should evolve, not disappear. https://tansohq.com/blog/ai-included https://tansohq.com/blog/ai-included Wed, 25 Feb 2026 12:00:00 GMT The mismatch between flat pricing and variable AI costs didn't start with AI-native startups. It's coming for every SaaS company that shipped an AI feature in the last two years. https://tansohq.com/blog/falling-costs-margins https://tansohq.com/blog/falling-costs-margins Thu, 19 Feb 2026 12:00:00 GMT Inference costs are dropping 5-10x per year. But seat-based pricing can't handle cost variance, and usage-based pricing deflates your revenue. The real problem is that most teams can't see what each customer costs them. https://tansohq.com/blog/is-outcome-based-pricing-real https://tansohq.com/blog/is-outcome-based-pricing-real Sun, 15 Feb 2026 12:00:00 GMT Only 2% of companies used outcome-based pricing in mid-2025. By December it was 18%. The gap between the narrative and reality tells you something important about where AI pricing actually is. https://tansohq.com/blog/ai-pricing-next https://tansohq.com/blog/ai-pricing-next Thu, 05 Feb 2026 12:00:00 GMT Early AI pricing is meeting real usage. Based on patterns across Intercom, Cursor, Salesforce, Copilot, and Jasper, this breaks down what held up, what showed limits, and where AI pricing is heading next. https://tansohq.com/blog/outcome-based-pricing https://tansohq.com/blog/outcome-based-pricing Mon, 02 Feb 2026 12:00:00 GMT Intercom charges $0.99 per resolution. Zendesk moved from $115/seat to outcomes. Here's how the smartest AI companies are pricing for value, not tokens. https://tansohq.com/blog/more-customers-bigger-losses https://tansohq.com/blog/more-customers-bigger-losses Sat, 10 Jan 2026 12:00:00 GMT Most AI companies can answer 'What did we spend on OpenAI last month?' Almost none can answer 'Which customers are actually profitable?' https://tansohq.com/blog/pricing-moat-ai-saas https://tansohq.com/blog/pricing-moat-ai-saas Thu, 08 Jan 2026 12:00:00 GMT How pricing became a source of durable advantage in AI SaaS https://tansohq.com/blog/pricing-infrastructure-complexity https://tansohq.com/blog/pricing-infrastructure-complexity Mon, 08 Dec 2025 12:00:00 GMT Early teams usually start the same way. Add a few plans, connect Stripe, and move on. Then usage grows, customers scale, and one-off exceptions turn into system-wide behavior. https://tansohq.com/blog/ai-pricing-research https://tansohq.com/blog/ai-pricing-research Fri, 28 Nov 2025 12:00:00 GMT Research-backed data on pricing strategies, business models, and revenue structures for 30 AI companies. Not the polished version they put on their marketing site. The real mechanics of how they charge money. https://tansohq.com/blog/ai-pricing-differences https://tansohq.com/blog/ai-pricing-differences Fri, 28 Nov 2025 12:00:00 GMT AI pricing looks new. New labels. New meters. New behaviors. Some things genuinely changed: costs and attribution work differently now. But fundamentals haven't.